Marketing your products is definitely one of the biggest things that tend to be present in the minds of all entrepreneurs and businesspersons. On the same lines, websites too need a lot of marketing in order to let potential customers know of its existence as well as lure them well enough so that they shop from the website. A search engine optimization agency is one of those institutions wherein such request regarding the branding and publicity of a website are entertained. There are many tricks and gimmicks used by such agencies and here we enumerate a few of them.